“We didn’t just deliver a bag. We helped bring dignity and income to women in one of the world’ most overlooked communities.”
“We didn’t just deliver a bag. We helped bring dignity and income to women in one of the world’ most overlooked communities.”
Mustela needed a sustainably sourced giveaway for a special promotion – but not just any cotton bag would do.
They were looking for a product that aligned with their brand values:
But sourcing eco-friendly ethically made merchandise – at scale – is notoriously difficult.
A premium-feel, 100% organic cotton bag
Made ethically , without exploitative labor
With a genuine impact story that could be shared with customers
Delivery on time , across markets
We didn’t just offer them a product – we offered them a story worth telling.
Mustela’s 2021 beach bag was sewn not just in a factory – but in a community setting.
The bags were handcrafted by mothers of low-income group families who are often excluded from the formal economy due to childcare and family obligations.
Our production model allowed:
Flexible working hours
No overtime expectations
Work in safe, dignified environment
“Later starts and early finishes help them take care of their children and keep their households running around their work commitments.”
The result? A bag that didn’t just reduce carbon footprint – but also created real income opportunities for women who needed it most.
Over 15,000 units delivered
Zero overtime. Zero exploitation
Supported a group of women with flexible, dignified employment
Enhanced Mustela’s brand story around maternal empathy and sustainability
“Your choice is helping support families leading tough lives in some of the world’s most vulnerable Communities.”
Mustela didn’t just “tick the CSR box.” They partnered with a manufacturer who could match their emotional brand promise: to care for mothers and babeis , everywhere
“Deven from Bag Studio has done an amazing job on the Mustela project – helping us create a bag that truly means something.”- Ana, Account Director
If you’re a brand that believes your giveaways should tell a story — not just take up space – let’s talk
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