How Aveda Turned a Travel Pouch Into a Sustainability Statement

“Everything we sell carries our values. That includes what holds the samples.”

 

The Crisis

Aveda’s mission is deeply rooted in environmental protection —but sourcing merchandise that lives up to that standard? That’s no small feat.

They needed a simple promotional pouch. But not a throwaway one.

  • Certified organic or recycled fabric
  • Non-China manufacturing
  • Made with clean supply chain data
  • Bulk pricing under $2
  • Customizations galore: colors, zippers, tags, banding, UPC inserts

All while maintaining the brand’s premium visual aesthetic.

“We want to use cutting scraps, overstock fabric—anything to minimize waste. But it still has to be
beautiful.

What They
Needed

An ethically made bag with recycled or organic materials
Transparent sourcing documentation for every component
The ability to customize every flavor pack (Rosemary Mint, Cherry Almond, Shampure)
Pre-production samples and final goods to match Estée Lauder’s compliance portal
Coordination across multiple departments, design rounds, and PO systems

The Bagstudio
Difference

Most suppliers get overwhelmed by the complexity.

We lean in.
Over the course of 2+ years, we co-developed a highly traceable, fully customized pouch:

11oz. recycled cotton canvas with Oxford weave
Water-based screen print, up to 3 colors per flavor variant
Zippers in matte silver or black
Sewn-in woven label with dual-branding and care info
UPC inserts printed on 20# white paper, digitally printed, inserted before closure
Eco-profile for every material, from zip puller to thread
Banded packing in sets of 6 or 12
Poly-lined cartons with desiccants

Delivered within stringent Estée Lauder timelines

“Please confirm the pre- and post-consumer recycled content of the cotton.
Does the zipper lacquer contain SVHC?
Can you confirm the resin manufacturer?”
— Aveda Compliance Request

Yes. We answered all of it

The Transformation

Successfully delivered over 100,000 units across 3 SKUs
Passed Estée Lauder sustainability and traceability audits
Made from fabric that would otherwise be wasted
Helped reinforce Aveda’s position as a leader in ethical beauty retail
Inspired a second Estée Lauder division to request the exact same bag </b

“You understood our brand, our mission, and our madness. You made it all feel possible.”
— Aveda Procurement Team

Want to Turn Your Merch Into a Mission?

We don’t just make bags.
We help brands tell stories that matter—to customers, compliance teams, and the planet.

Need a product with full material traceability?
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