How Simple Ecology Reinvented Itself When The World Shut Down
Business: Family-Run organic cotton private label
Location: California, USA
Team Size: 1 - 5 people
Customer since: 2010
“We weren’t just losing sales. We were losing our purpose” – Ron, Founder of Simple Ecology
The Crisis
In 2019, Simple Ecology had its best year ever.
Then, COVID hit – and the world stopped going to stores
Result
Their flagship organic cotton shopping bags saw an 80% drop in sales.
Suddenly, their business model – and their mission – felt obsolete
This wasn’t just about revenue.
It was a moment of reckoning
What They Needed
Not a new supplier.
Not better pricing.
They needed a partner to help them reinvent what they stood for —
and rebuild something worth believing in
The Bagstudio Difference
A Founder-to-Founder Commitment
“Every week, Deven and I would speak for hours. We weren’t just designing products – we were figuring out what our business could become.” – Ron, Simple Ecology
Over 18 months, we worked closely with Ron to bring over 35 new organic cotton SKUs
to life:
Lifestyle products
Back to school segment
Laundry products
No idea was too small. No revision too many.
And every product started with low MOQs, so Ron could test without fear
The Transformation
Today, Simple Ecology has:
A diversified product line A more resilient business model A renewed sense of purpose
“Without Deven’s hands-on approach, we wouldn’t have made it through. Bag Studio is the secret sauce to my business.”
Ready to Reinvent?
If you’re navigating uncertainty, you don’t need a vendor.
You need a hands-on partner who believes in your next chapter as much as you do
