Remember your factory in your sustainability story

The last few years have seen brands globally on overdrive with their PR machinery, when it comes to sustainability. A large part of the focus has been on creating the next cheap-as-synthetic, fully-home-compostable, widely-available material. The PR firms, on the other hand, are seeing sustainable fashion as  a lucrative gig. The nagging concern of not […]

The Challenge with Being a Socially Responsible Factory

The Rana Plaza incident happened in April 2013.  This incident awoke the world to the poor labour conditions faced by workers in the ready-made garment sector in Bangladesh.  Any brand whose label was found in the aftermath, among the debris, faced a lot of flak. As a result of this accident, for example, Disney decided […]